Virtual Book Tours: To tour, or not to tour?

book

Well, if you’ve been reading my blog (if you haven’t – where have you been?) you’ll have noticed that I do a lot of book reviews and author interviews. The interviews are mainly because I’m an incredibly nosy person, but the reviews tend to be either Netgalley related (If you haven’t joined yet and you love reading – what are you waiting for?) or for virtual book tour companies. I started looking at these sites when I got the release date for my own book and decided to join a few to see how they worked and which of the many companies offering this service provide the best value for money.

I must admit, I’m having quite a bit of fun doing these tours. I’ve met some truly lovely people and been introduced to some awesome authors and books – ones I’d have never found on my own. The whole thing appeals to my organised ‘anal’ side, and it doesn’t hurt to have related content almost every day for this blog.

Now, I’m not reviewing the companies who do this, but from my sidebar you can see the ones I tend to favour and I’d encourage you all to have a click through and perhaps join as a tour host or invest in a tour for your own book. And let me know your thoughts as comments on this post.

I see a number of the same authors out there who are dedicated to using these services and repeat business must hopefully mean they’re seeing fairly decent results in the interest levels in their books. The basic equation here is that bloggers have followers, and followers might buy your book.

Most tour companies will offer a service that includes: reviews, interviews, spotlights, and guest posts. You can pick and choose from this menu, but I’d advise you to go ‘tapas style’ on it and try a bit of each to see what you like the most. Reviews can be the scariest of all, what happens if a blogger hates your book? To be honest, this is a natural part of being an author anyway – not everyone will like your work – accept that, move on, suck it up… Do you like everything you read? No. I certainly don’t. But did bad reviews hurt ‘Fifty Shades of Grey’? No, it unfortunately did not!

With more and more books being released it can be hard to get yours to the front of the reading pile. And this isn’t all down to your publishers either; as a modern author part of the job is keeping social and having a decent online presence. Whether you like it or not, we are living in an increasingly digital world and blanking it is not just rude but utterly career stunting. Authors need to get their work out there, and yes this can be time consuming – so virtual book tour companies could be a clever solution for you to do just that whilst keeping your precious time on the thing you actually want to do – going down the pub, oh wait I mean write!

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